Emblem |
Details |
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1932
Lake Placid
This is the first time in the history of the Olympic
Winter Games and emblem is used by the Olympic Organizing
Committee. The emblem represents a ski jumper in the
foreground. In the background, a map of the United States
with Lake Placid indicated. |
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1936
Garmish-Partenkirchen
The emblem comprises the Olympic rings in the foreground
and the summit of the Garmisch-Partenkirchen Alps with
a ski track leading to the mountains in the background.
Around, there is the inscription
“IV. OLYMPISCHE WINTERSPIELE 1936 GARMISCH-PARTENKIRCHEN” |
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1948
St.-Moritz
A
very simple emblem for this edition of the Olympic
Winter Games. It has the Olympic rings in the lower
half and the sun shining on the text "V JEUX
OLYMPIC HIVER 1948 ST. MORITZ",
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1952
Oslo
The
emblem was the subject of a public competition and
the Games Organizing Committee had to choose from
335 designs. In the center the circular shape contained
the Olympic rings with the silhouette of the new
Town Hall of Oslo. On the outside border, the inscription "DE
VI. OLYMPISKE VINTERLEKER OSLO 1952".
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1956
Cortina d'Ampezzo
The emblem for these Winter Games represents a stylized
snowflake with the five rings surmounted by a star in
the middle, representing the emblem of the Italian National
Olympic Committee. The site of the host city appeared
under this emblem. This emblem was chosen from amongst
86 models presented by 79 artists. The Milanese artist
Franco Rondinelli shared first prize with the Genoan
artist Bonilauri. |
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1960
Squaw Valley
It is made up of three triangles in the colors of the
American flag and the Olympic rings. The triangles have
a superimposed design to give a 3-D effect and create
the image of a star or snow flake. |
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1964
Innsbruck
The emblem represents the coat of arms of the City of
Innsbruck, showing the bridge on the river Inn from which
the town takes its name and which for centuries has been
the link between the old town and the district of Hotting. |
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1968
Grenoble
It
represents a snow crystal amongst three red roses,
the symbol of Grenoble, and the five Olympic rings
in monochrome. The words "X Olympic Winter Games
- Grenoble 1968" are written around the image.
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1972
Sapporo
Japan’s top eight designers put forward their ideas
but it was Kazumasa Nagai’s design that was chosen
to become the official emblem of the Sapporo Games. It
represents the combination of three independent elements:
1. the Rising Sun, symbol of Japan
2. a snowflake (sketch of the coat of arms of an ancient
Japanese family), symbol of winter
3. the rings with the inscription Sapporo
’72. |
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1976
Innsbruck
The emblem, very much resembling the one of 12 years
earlier, represents the coat of arms of the city of Innsbruck,
showing the bridge on the Inn which gives the city its
name. The bridge and the five Olympic rings symbolize
the link between the various peoples and the ties of
friendship binding the young athletes of all nations
for whom Innsbruck was once again a meeting place in
1976. |
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1980
Lake Placid
The chevrons on the right represent the mountains around
the Olympic region. These join the vertical lines of
the modified Ionic column on the left, which recalls
the predecessors of the modern Olympic Games. The serration
on the top of the column turns into the Olympic rings
making them look as if they are emerging from the top.
This serration symbolizes a double Olympic cauldron,
to commemorate the Games already held in Lake Placid
in 1932. |
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1984
Sarajevo
It symbolizes a stylized snowflake with the Olympic rings
above. It also features the traditional design of the
embroidery produced in the Sarajevo region. |
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1988
Calgary
As a reference to the Winter Games, it consists of a
stylized snowflake above the Olympic rings. It can also
be seen as a stylized maple leaf, the national emblem
of Canada. Composed of different letters “C”,
for Canada and Calgary, the emblem is rich in symbolism. |
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1992
Albertville
The official emblem consists of an Olympic flame in the
colors of the Savoie region, and is an element of the
visual identity of the Albertville Games, which had to
meet three main objectives: highlight the mountain site,
modernity and sports. |
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1994
Lillehammer
It
is composed of a stylized aurora borealis (Northern
lights), the five Olympic rings, snow crystals and
the title "Lillehammer '94". The emblem
is a development of the aurora borealis symbol used
during the candidature phase. It was inspired by
contact with nature, the sky and snow. The aurora
borealis is a natural phenomenon due to the northerly
position of Norway. It has associations of power,
great tension and dramatic spectacle. The main colors
of the emblem are cobalt blue and white.
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1998
Nagano
A flower, with each petal representing an athlete practicing
a winter sport, and which can also be seen as a snow
flake symbolizing the Olympic Winter Games. The emblem
is also evocative of a mountain flower, emphasizing Nagano's
commitment to the environment and was thus named Snowflower.
The dynamic nature of this vivid and colorful picture
foreshadowed the enthusiastic atmosphere in which the
Games took place and symbolized their brilliance throughout
the world. |
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2002
Salt Lake City
The
emblem represents a styliszd snow crystal with bright
colors: yellow, orange and blue, the colors found
in the Utah landscape. Under the picture on top of
the Olympic rings are the words "Salt Lake 2002".
The theme conveyed by these graphic elements is threefold:
contrast, culture and courage. Contrast symbolizing
the Utah landscape, from the arid desert to the snowy
mountains. Culture representing the different cultures
which make the region the exceptional heritage of
America. Courage reflecting the spirit of the athletes,
the very essence of the Games. This theme followed
the feeling of the inhabitants of Utah who wanted
the emblem to reflect the diversity of the landscape
and heritage of their region as well as the Olympic
spirit. Graphic designers were contacted to find
the right way to translate the ideas of the local
community into a visual form. A creative exploration
which gave rise to more than 1.200 projects.
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2006
Torino
The 2006 Olympic Winter Games emblem portrays the unmistakable
silhouette of the Mole Antonelliana. It is transformed
into a mountain among crystals of ice where the white
snow meets the blue sky. The crystals come together to
form a web, the web of new technologies and the eternal
Olympic spirit of communion among peoples. |
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2010
Vancouver
For
centuries, the Inuit people of Canada's Arctic, stacked
rock in human form to create the inukshuk, guideposts
that provided direction across the North. The emblem
of the Vancouver 2010 Olympic Winter Games is a contemporary
interpretation of the inukshuk. It is called "Ilanaaq",
which is the Inuit word for friend. Ilanaaq reflects
the friendly spirit, soul and dreams of Canada for
the XXI Olympic Winter Games in Vancouver. The winning
design was chosen from 1.600 entries and was designed
by Elena Rivera MacGregor of the Rivera Design group
in Vancouver.
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